About
Passionate visionary with over 20 years of experience in creating inspiring content and collaborating with dynamic teams to provide innovative solutions. Celebrated for harmoniously blending strategic thinking with creative flair to craft compelling brand narratives across diverse platforms. Proven track record of uplifting client engagement and achieving business goals through mindful and impactful design. Enthusiastic about fostering creativity, exploring new possibilities, and delivering exceptional results while promoting a positive and balanced approach in fast-paced environments.
Skills
Creative Direction / Graphic Design / Mindfulness
Interpersonal Communication Skills
Innovative Team Collaboration Techniques
Agile Project Management & Detail Oriented
Adobe Photoshop / Illustrator / Creative Cloud,
iLife, iWork, Aperture, Final Cut Pro, Logic Pro,
Director, Maya, UI & UX Design,
Languages
English / Spanish / Italian
Hobbies
Meditation & Yoga: With a deep-rooted commitment to holistic well-being, I attained my Teacher certifications from The Den Meditation & Chula Vista Yoga Center. These practices not only nurture mental clarity but also inspire innovation in my professional endeavors.
Skateboarding: Embracing the thrill of mastering tricks and carving through urban landscapes, skating serves as a work out and a creative expression of freedom.
Experience
Creative Director, Telsur Inc. , San Diego
July 2023 — February 2024
As the Creative Director at Telsur Inc., I led the development of innovative marketing strategies and a cohesive brand identity for a company dedicated to teaching English to Spanish speakers. I spearheaded the redesign of the company’s website and the launch of new product lines, enhancing customer engagement and sales.
I managed a team of designers and collaborated with marketing and product teams to create impactful content for digital, print, and social media platforms. This included developing classroom and Zoom materials, as well as a mobile app that provided flexible, on-the-go learning opportunities.
My efforts included implementing a brand refresh that modernized the company’s image, attracting a broader audience and reinforcing its market position. My tenure at Telsur Inc. was marked by a commitment to creativity, strategic thinking, and collaboration, driving both aesthetic and commercial success for the brand.
Meditation & Yoga Teacher, Skate Meditations , San Diego
August 2022 — July 2023
As a Meditation & Yoga Teacher at Skate Meditations, I pioneered a unique program integrating mindfulness, meditation, and yoga with skateboarding. This innovative approach promoted physical well-being and mental clarity, attracting a diverse group of participants.
By designing and leading sessions tailored to skateboarders, I enhanced balance, flexibility, and mental focus through breathing exercises, guided meditation, and yoga postures. My program effectively increased regular attendance, demonstrating its appeal and success. I also provided one-on-one coaching, offering personalized guidance to help participants achieve their wellness goals.
The fusion of skateboarding and mindfulness practices received recognition from local media, significantly boosting Skate Meditations' visibility and reputation. Additionally, I organized community events promoting mental health awareness, reaching over 200 participants.
Creative Director & Founder, Chochos Super Food , San Diego
February 2019 — August 2022
As the Founder and Creative Director of Chochos Super Food, I spearheaded the launch of the pioneering plant-based vegan protein brand crafted from Lupin beans, renowned for their unparalleled protein content globally.
This groundbreaking project not only established a bridge between Ecuador and the USA/European markets but also played a pivotal role in job creation and community support initiatives.
Our commitment to social responsibility was evident through our impactful 'Buy One, Give One' model, wherein for every product sold, an equivalent donation was made to feed individuals in need, amplifying our brand's mission beyond culinary excellence to encompass philanthropy and global outreach.
Creative Director & Founder, DeFacto, San Diego
April 2013 — February 2019
As the Founder and Creative Director at DeFacto Collective, I orchestrated collaborative endeavors with a diverse array of artists and companies globally, resulting in the development of exclusive limited edition pieces.
These partnerships facilitated the fusion of artistic vision and commercial objectives, contributing to the cultivation of unique and sought-after offerings that resonated with our audience.
Through strategic curation and innovative collaboration, we consistently elevated the brand's creative output and expanded its reach within the competitive marketplace.
Creative Director, The Venus Project, Florida
January 2014 — April 2017
• As Creative Director at The Venus Project, I conceptualized and advocated for a visionary outlook on the potential for a sustainable global civilization. By articulating a compelling vision of leveraging existing knowledge to forge a path towards a more sustainable future, I played a pivotal role in fostering innovative ideas and strategies aimed at redefining societal paradigms.
Through thought-provoking initiatives and creative endeavors, I championed the advancement of sustainable principles and promoted the realization of a harmonious and equitable global civilization.
Art Director, Plural & Partners, Whittier
June 2008 — January 2014
As Art Director at Plural & Partners, I provided oversight and guidance to
our design team, ensuring cohesive efforts across design projects, social media initiatives, and photo shoots.
our design team, ensuring cohesive efforts across design projects, social media initiatives, and photo shoots.
I adeptly managed production schedules and budgets while simultaneously orchestrating multiple projects at various stages of development.
My responsibilities encompassed all aspects of design, including illustration, concept development, and execution, within diverse promotional campaigns for our clients.
Serving as the principal architect of our creative endeavors, I took the lead in crafting print materials, brand identities, multimedia presentations, websites, and web applications, thereby driving impactful visual communication strategies and fostering brand growth.
Creative Teacher , Apple , San Diego
January 2007 — January 2014
As a Creative Teacher at Apple, I demonstrated mastery of both professional and consumer applications within the Apple ecosystem, while also playing a pivotal role in training personnel to effectively utilize these tools.
Through dynamic workshops utilizing diverse training techniques and customized materials tailored for businesses, I facilitated comprehensive learning experiences aimed at enhancing participants' skills and productivity.
Additionally, I provided personalized one-on-one instruction, adeptly adapting teaching methodologies to suit the unique learning styles and objectives of individual students.
In collaboration with the design team, I contributed to the creation of print materials and devised innovative strategies to optimize the global delivery of educational content, thereby ensuring the continual improvement of instructional methods and enhancing the overall learning experience for Apple users worldwide.
Designer, California Built, San Diego
May 2007 — June 2008
• As a Graphic Designer at California Built, I spearheaded the creation of graphics for corporate identity and apparel, ensuring a cohesive and visually striking representation of the brand across various mediums.
I played a pivotal role in establishing the company's marketing plan and brand identity, leveraging strategic insights to resonate with our target audience effectively.
Additionally, I conducted thorough research and product testing within our market segment, informing our design decisions and enhancing our offerings.
Overseeing daily operations, including purchasing and outsourcing, I optimized processes to streamline workflow efficiency and maintain high-quality standards in our creative endeavors.
Sales & Marketing Representative, Lexicon Marketing, Los Angeles
March 2004 — September 2006
As a Sales & Marketing Representative at Lexicon Marketing, I spearheaded new client acquisition efforts, driving sales initiatives with a keen focus on expanding our client base.
Additionally, I played a key role in event planning and the development of promotional materials, ensuring impactful brand visibility and engagement.
Collaborating closely with the studio's leadership, I contributed to the creation of advertising materials and devised comprehensive marketing strategies to effectively reach our target audience.
Through diligent research and innovation, I identified and implemented unique approaches to enhance the company's online presence, thus bolstering brand awareness and fostering sustainable growth in the digital landscape.
Graphic Designer , Eko Design Group, Beverly Hills
March 2002 — July 2005
As a Graphic Designer at Eko Design Group, I led the creation of visually stunning websites, captivating book layouts, and impactful mailers, ensuring a seamless fusion of aesthetic appeal and functionality.
With a meticulous approach, I orchestrated and executed product photo shoots, capturing the essence of our offerings to convey compelling narratives to our audience.
Additionally, I played a pivotal role in crafting creative briefs and developing engaging copywriting campaigns, contributing to the effective communication of brand messages across various platforms.
Taking on a proactive role, I oversaw the procurement and outsourcing of diverse media, optimizing resources to achieve optimal project outcomes while adhering to budgetary constraints.
Education
Masters's Degree in Advertising, Academy Of Art University (AAU)
Bachelor's Degree in Fine Arts / Multimedia, San Diego State University Fine Arts, Art Center College Of Design, Pasadena.
References available upon request
Work Interest
As a Creative Director in 2024, I am particularly drawn to pioneering domains of activity that harness emerging technologies and cultural shifts, such as immersive experiences in virtual and augmented reality, sustainable design and eco-conscious branding, data-driven storytelling and personalized content creation, and the intersection of art, technology, and social impact initiatives. I am eager to leverage my expertise to shape compelling narratives and transformative experiences that resonate with audiences in these dynamic and evolving landscapes on the West Coast.